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Introduction
Boris is a space fairing company, from deploying satellites to LEO, MEO, and GEO to creating a permanent settlement outside of earth.
Need
With a lack of a common goal, limited resources and living space on earth, humanity is in constant struggle. These factors play a huge role in us destroying earth and creating an inhumane environment. We need to advance human culture, believes and opportunities, without destroying what is dear to us. Transform earth back to its old glory, an oasis of biodiversity. Access to new and unlimited resources and living space, so we can stop exploiting earth and ourselves. Build the foundation our future generation can build upon.
Vision
Advancement of humankind to improve life, conserve our environment and exceed boundaries & barriers. Laying the foundation stone for a future being worthwhile, on which our next generation can build upon.
Logo
An explanation of the elements and symbolics the logo is built with to underline the brand message
Concept
Boris is a compound word consisting of Beacon + Origin + genesIS which carries the meaning of a new beginning, indicated by the rising from a horizon crest. The slogan 'It has begun' emphasizes the core message, a new beginning. Not revealing what began evokes myths and curiosity, which is always accompanied by any legacy.
At the centre of everything is gravity, and around everything is a centrifugal force that defines the shape of the universe. While gravity pulls everything to itself, therefore forming a sphere, centrifugal force separates. We are laying the foundation for a bridge that can overcome the gravitational pull and the distance from centrifugal force.
Variations
Colour
Logo symbol
#304C9C
Logotype
#326EB5
Text
#1E1C1A
Ubiquitous
#FFFFFF
Typography
Corporate design
Private space fairing companies have a wide range of customers and partners, from other private entities to governments. While the corporate design should reflect the modern approach of the company, it should also feel familiar for more conservative entities.
Public design
To really bring spaceflight to the next level, government support and projects are necessary. Yet, the government needs the backup from the greater public. Therefore, part of the identity is public design, which should be more relaxed and exciting than corporate design. This includes merchandise, social media, flight statistic and live streams during launch and events.
