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Introduction
MIL is a class assignment to design and develop a packaging for a product series of choice. As an avid tea consumer with a slight aversion of most tea package design and functionality, I’ve decided to get my take on this.
Market analysis – Korea low to mid priced
A considerable amount of people place their tea packages on spaces where they are strongly exposed. Most tea packages tend to be very colourful and crowded in design, which makes them intrusive to their surroundings. More affordable tea brands tend to package their teabags loosely, which comes at a disadvantage in UX.
Strength
Reusable main package
No plastic / Eco-friendly
None intrusive design
Cheap refill
No plastic / Eco-friendly
None intrusive design
Cheap refill
Weakness
Throw away filter-bag
Slightly complex usage due to refill
Selling of two items for one product (main/refill)
Slightly higher production cost of main package
Slightly complex usage due to refill
Selling of two items for one product (main/refill)
Slightly higher production cost of main package
Strength
Practical to use, consumer happiness None intrusive design to keep on counter or table
Easy to distinguish between tea sorts due to highlight colour
Easy to distinguish between tea sorts due to highlight colour
Weakness
Consumer needs to realise that it is refillable
Slightly higher cost for main package
Slightly higher cost for main package
MIL = MInimalist + functionaL
A minimalist, unobtrusive, however distinguishable design that favours functionality.
